Indian mobile service and internet provider, Airtel, recently launched their new advertisement –
I came across this advertisement today while watching TV and was instantly drawn in by its concept, as well as the haunting piano notes in the background. No sooner than I began wondering who could have written such a beautiful piece of music, I thought of the Shazam application on my new Android phone, which listens to a particular song, discovers its roots and then tags it with the original album name, song / music writer and the genre (lyrics too in case of songs). I just couldn’t wait to find out! I turned ON the application and waited for it to show me the results. About 10 seconds later, it told me that the solo piano piece was written by Italian composer and pianist Ludovico Einaudi, and features in his album ‘I Giorni’ (The Days).
Now, I could hardly wait to hear the full song. I logged on to YouTube and searched for the album. As expected, YouTube’s search engine didn’t disappoint and provided me with the video I was looking for –
As you’ll probably agree, its one of the most beautiful pieces of music one can ever compose and play on the piano. It tends to bring out all the wonderful memories and true emotions in your heart, and makes you want to cry every time you listen to it.
For me this was an ode not just to the charming world of instrumental music, but also to ‘search technology’ which, within a matter of seconds found me the original song and took me to another realm altogether!